Success Story
How Colgate UAE Reached 94% Product Availability in Six Weeks
Colgate UAE moved from out-of-stock to always-on at a key retail partner by acting on store-level availability signals before listings were removed.
About the Brand
Colgate-Palmolive has been operating in oral and personal care for more than 200 years, with products sold across global retail and marketplace channels. Through Colgate Gulf, the company manages its Middle East operations across the GCC, with brands including Colgate, Palmolive, and Speed Stick. Consistent product availability at key retail partners is a critical part of its e-commerce operations in the region.
Challenge
Despite having a strong product lineup, Colgate UAE faced key challenges holding back their eCommerce growth:
Automatic SKU Removal
When inventory dropped below threshold levels, affected SKUs were removed from listings automatically, which stopped both visibility and sales.
Limited Store-Level Visibility
Without store-level monitoring, stock gaps were often found only after sales performance had already declined.
Delayed Replenishment
Orders were placed after a stock issue was already visible, which extended availability gaps and missed demand.
Solution
Colgate UAE partnered with Mindsite to bring structure, speed, and intelligence to its digital shelf operations.
Availability Framework
Together with Mindsite, Colgate defined store-level availability rules that linked low-stock signals directly to replenishment actions.
Priority SKU Monitoring
Daily monitoring focused on high-volume SKUs that represent a significant share of regional online sales.
Store-Level Alerts
Low-stock alerts were set at branch level, so teams could replenish before SKUs were removed from listings.
Performance Dashboards
Central dashboards gave sales and supply teams a shared view of availability KPIs, which made decisions faster and more consistent.
Key Results
Product availability at a key retail partner
Increase in national availability
Increase in flagship store availability
Incremental revenue in the first days after go-live
Mindsite's real-time insights let us resolve out-of-stock risks before consumers ever notice them, keeping our products live and our retail partners confident.
Sinan Kaya
Key Accounts Group Manager, Colgate UAE
Conclusion
By responding earlier to low-stock signals and acting at store level, Colgate UAE improved product availability in a short period. The approach reduced the impact of delisting rules, sped up replenishment decisions, and contributed to revenue uplift. Customer shipment revenue is expected to rise by about 18% across 20 key stores.
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