Success Story
How Balparmak Increased Search Visibility by 54% in One Year
Balparmak used digital shelf analytics to improve product titles, keyword relevance, and availability across quick commerce and e-retail platforms.
About the Brand
Balparmak is Türkiye's #1 natural honey brand by turnover, according to the 2025 Nielsen report on the total honey category, and one of the leading honey and bee products brands. It is known for strong quality standards, trusted sourcing, and a wide portfolio across honey, propolis, pollen, and royal jelly. Operating in domestic and international markets, Balparmak is a category leader in Türkiye's packaged honey sector, where transparency, product authenticity, and easy shopper access drive online performance.
Challenge
Despite having a strong product lineup, Balparmak faced key challenges holding back their eCommerce growth:
Harder to Be Found in a Crowded Category
In a highly competitive category, discoverability decides whether a shopper finds the right product. Balparmak needed a stronger presence in search results.
Availability Had to Stay Consistent
A visible listing still fails if the product is not in stock. Availability needed to stay consistent across quick commerce and e-retail platforms.
Search and Availability Had to Move Together
Finding the product and being able to buy it are the same moment for the shopper. Balparmak needed both to hold across search results and the platforms where the product is sold.
Solution
Balparmak partnered with Mindsite to bring structure, speed, and intelligence to its digital shelf operations.
Product Title and Keyword Optimization
Using Mindsite's digital shelf analytics, Balparmak focused on product title optimization and keyword relevance across key online marketplaces.
Clearer Digital Shelf Content
The team improved how products appeared in priority search results by strengthening digital shelf content, not only the title line.
Availability and Seller Monitoring
Stock presence, assortment availability, and seller performance were monitored across major quick commerce platforms to reduce availability gaps.
Key Results
Increase in search visibility in one year
Increase in product availability since June 2025
Conclusion
With a focused approach to keyword performance, search visibility, and availability, Balparmak made measurable gains across major online channels. The work improved how products showed up in priority search, gave the team a clearer view of stock, assortment, and sellers, and supported better shopper access without relying only on price or promotions.
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