Price Index · Full year 2024
2024 E-Commerce Price Index
How average online prices changed from December 2023 to December 2024. Türkiye, the UK, and the UAE are tracked separately, and Türkiye prices are taken in lira from retailer websites.
4,236
SKUs in the Türkiye cut
- Electronics
- FMCG and cosmetics
- Grocery
- Home and general merchandise
What is inside
Each market is broken into category and then subcategory, so the index is not one number for the year. The Türkiye cut covers about 4,236 SKUs. That is wide enough to see whether electronics, grocery, or home carried the move, and which slice inside them did the work.
How to read it
Read the category change first, then the subcategory split. A flat category can still hide a sharp move underneath it. The file is built for that second look.