Price Index · Q2 2026
Q2 2026 E-Commerce Price Index
Average online prices in the second quarter of 2026, read one market at a time. The quarter sits next to the first six months, then each market splits into category, so a single global average does not hide which shelf got more expensive.
+4.22%
Türkiye
+2.34%
UAE
+0.95%
KSA
−0.36%
UK
- Baby essentials
- Beauty and cosmetics
- Electronics
- Fashion and accessories
- Food and beverages
- Health and personal care
- Home and living
What moved
Türkiye was the outlier: up 4.22% in the quarter and 9.02% over six months. The UAE rose 2.34% and KSA 0.95%. The UK slipped 0.36% in Q2 after a mild first-half increase, so the quarter and the half-year do not tell the same story. Figures come from observed retailer prices, not from a stated pricing strategy.
How to read it
Start with the market, then the category that pulled it. In the UAE, most categories rose while fashion and accessories moved below its own baseline. That split is the point of the file: the average, and the part of the assortment that did not follow it.